Meet Rashad “Tite” Groce of POME Music in Frisco
Rashad, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started being involved in music back in middle school, where one of my football coaches, who was a DJ, recorded my 1st song. I kept tinkering with it out of just love for the art until I reached college. I attended Sam Houston State University, where I met DJ Bull, who was the school’s party dj and he also made mixtapes for the students. He began allowing me and other rappers to do freestyles on his mixtapes. DJ Bull created a record company, “Dirty 3rd Records,” out of Huntsville, Texas. I, under the moniker of “Tite,” was one of the 1st artists and later became a duo with label mate Chalie Boy (recording as Chalie Boy & Tite). I later left Dirty 3rd Records and moved to Dallas to join T-Town Music, owned by George Lopez and Trini Delgado. T-Town was home to rap group DSR which had artists such as Big Tuck and Tum Tum.
After a successful run with T-Town, I got away from music for almost ten years. I decided to come back in 2018 and release a few singles under my own label, POME Music. I wanted to create my own company this time using all of my business knowledge and experiences from the past and but literally do it the way that I want to. POME stands for Poetry Of My Emotions, which is what I believe music is. Lyrics to songs are a type of poetry and if the music doesn’t make you feel some type of emotion, then it isn’t good well won’t be everlasting. The plan is to find young, newer artists for the music label and also I want to create other branches of POME in other areas of art such as TV/film, dance, painting etc.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it hasn’t been smooth just do to me having to learn how to move using technology. I came up in a time where promotion was hand to hand or word of mouth. I see now that digital media is pretty much the way. The issues have been trying to hire people to do the things that I don’t have time for or simply don’t understand. So many people claim to be able to help you grow your brand and I’ve lost so much money being burned by companies not doing what they say that it’s ridiculous.
Can you give our readers some background on your music?
POME Music is a company that brands itself as being not necessarily just as a music label but a business that can grow a creative artist sound. We have a great network of producers, songwriters and recording engineers to get an artist sounding like a professional. I am also an artist on the label. I felt the need to do for myself what I claim to be able to do for other artists. I wanted to sell the brand on the fact that I am using the same techniques of making music with myself as I will be for other artists. There has been a huge difference in the quality of music that I am creating now later in my career versus earlier.
Is there a characteristic or quality that you feel is essential to success?
I feel you have to be involved with something that you have love or a passion for first. It takes drive, determination and motivation to complete a task.
Image Credit: Bryant “Bizzy” McCain of Inner Soul Images